Telegram trading, you can and you should
Trading via Telegram: It's Possible and Necessary
The Telegram messenger, one of the most popular applications, is actively used by entrepreneurs, bringing high profits to channel owners. However, not all users know how to do it correctly. Let’s start with the main point.
Why Should You Trade on Telegram?
There are many reasons. Here are the most important ones:
This messenger has an audience with high purchasing power, and it grows year by year.
Telegram stands out for its intuitive, simple, and user-friendly interface, and due to the lack of complex design and layout, pages load quickly.
The costs of promoting and maintaining your online store within Telegram are several times lower than the expenses for a full-fledged traditional e-commerce website.
The level of competition is not high, as (fortunately for beginners) not all entrepreneurs have realized the benefits of trading in a messenger. And it’s quite possible to reach leading positions in a specific niche.
Although Telegram lacks a recommendations feed, full-fledged targeted advertising, and the ability to analyze metrics and data for evaluating sales effectiveness, these issues are solvable. Traffic can be driven from social networks and other platforms. It’s also worth investing a bit in advertising or hiring an SMM manager. The issue of statistical analysis can be resolved by connecting a paid but affordable CRM service.
How to Start Selling Through Telegram in 2024?
Like any other work, selling on Telegram begins with preparation. First, you need to gather subscribers. This is done by creating useful and engaging content, attracting the target audience through mentions of the channel in social networks, blogs, and email newsletters. To ensure there are no breaks in publications and interest in the channel doesn’t wane, it’s worth preparing several posts. In them, potential customers will get to know the company, its products, and terms of cooperation better. The quality of the content must be very high and created with the characteristics of the target audience in mind. Short but meaningful surveys and interactive buttons are also a good way to engage users in dialogue. All of the above will help "warm up" the channel, convincing visitors of the reliability of the company, its products, and services.
Have You Noticed Your Subscriber Base Growing?
Add entertaining but informative posts about your products/services, as well as positive reviews from satisfied customers. Don't forget to include manager contacts, as many buyers prefer to communicate with real people rather than bots. A chatbot can be used to provide short, concise answers to product-related questions. Thus, the first preparatory stage will be completed, and you can move on to the main work.
Activating Sales in Telegram
This is a challenging task, and there are several ways to solve it.
Content Marketing
Effective posts are needed that make the customer understand they are not just being pushed to buy, but their existing problem is being solved. These posts should emphasize the interests of the buyer and focus on issues that concern the target audience. It’s helpful to insert hyperlinks in publications that will direct potential customers to analytical articles or pages where product samples or detailed service descriptions are placed. Using interactive buttons at the end of each message can be even more effective. Don’t hesitate to encourage users to take action, clearly defining the steps you expect from them. Each post should end with a delicately formulated offer that becomes an organic conclusion to the text.
Placing Ads
There are several methods here, and the first is the official advertising platform of the messenger with ad placements in the news feed. This method is expensive, but the issue of high cost can be resolved by partnering with several channel owners for a joint advertising campaign. A good option for beginners is paid publications in other communities. You need to find a channel with an active, extensive audience and invite its owner to collaborate. If this is impossible for some reason, you can always use paid ad distribution.
Advertising Exchange
Not everyone has the desire or time to manually search for pages in Telegram to place ads. As an alternative, you can turn to an advertising exchange-aggregator like telega.in, which takes a commission for its services. Such exchanges select optimal groups for the client.
Chatbot
You can automate the process by creating a sales chatbot with simple scripts. This tool includes a catalog of products/services, payment services, and answers to customer questions.
Automated Sales Funnel
A more complex and effective scheme exists—an automated sales funnel that initiates a sales chain in the messenger. Here, advertising and lead magnets capable of retaining representatives of the target audience are required. Usually, human involvement in the automated funnel isn't necessary, but if the audience requests interaction with a real person, a manager can step in at the end of the conversation.
Telegram Store
You can create one yourself using specialized services or contact a company that develops such solutions for messengers.
Tips from a Telegram Expert
They are simple. By following them, you can take your business to the next level. Here they are:
Use transitions within Telegram more actively.
Analyze sales using statistical services.
Select pages with active users for ad placement.
Write content explaining how you can solve the buyer's problem, mixing sales-oriented texts with entertaining ones.
Use interactive buttons to increase conversion rates.
Create a "Q&A" section.
And of course, remind your subscribers on other platforms that you conduct trade in Telegram.
