What functionality Telegram offers to companies for business

What Functionality Does Telegram Offer for Businesses

Telegram provides many tools that can be useful for businesses. Familiarizing yourself with them and using them will help you run your activities more effectively and make them as profitable as possible.

Communication Methods in the Messenger

In Telegram, there are 4 types of communication:

• Personal chat – encrypted private messaging with one person;
• Groups – communication between multiple users in a single chat;
• Channels – essentially similar to pages on social networks;
• Stories – short video clips available in Telegram for two days, although subscribers can save them on their own page, comment, or share;

Moreover, both channels and groups can be made either private or public.

Advantages of Telegram

Compared to other messengers, Telegram offers:

• Broad opportunities for creating and developing a business. You can now post information about your company in your channels, specify working hours, addresses, and include an auto-reply system.
• Bots for automated order processing and customer communication, as well as automating responses to questions.
• The ability to integrate with other services, both third-party and within Telegram.
• Cross-platform compatibility. Business channels are accessible on smartphones, tablets, laptops, and computers.

All of the above makes Telegram an optimal choice for any business. Now let's take a closer look at using Telegram.

Communicating with Colleagues in a Closed (Private) Group

Access to these groups is granted exclusively via a link. Here, work-related issues are discussed, and employees of the same company communicate. Since Telegram has both desktop and mobile applications, you can work simultaneously on multiple devices. It’s convenient to organize chats into folders for personal communication or specific projects involving a group of specialists. Adding reactions to messages can also diversify communication and reduce excessive text exchanges.

Creating such a group is not difficult. If you don’t want to do it yourself, contact Telegram Expert, and we’ll assist you.

Engaging with Your Audience

In Telegram, you can create a public group to communicate with customers, potential clients, target audience members, or colleagues. In this group, all users can interact, share experiences, ask for and receive recommendations and advice. This method of communication allows you to understand what users think and learn about the problems that concern them.

Such groups are public but initially start as closed channels, then settings are changed to make them public. There is a limit of 200,000 users for such groups. As the audience grows, it’s advisable to hire a moderator to maintain order by removing spam and off-topic messages.

Automating Business Processes

With Telegram, it’s possible to automate order acceptance and processing, customer communication, and technical support. For this purpose, chatbots are used to automatically provide necessary information, answer customer questions, relieve call center operators, and perform many other tasks.

The key is for the information provided by the bot to resemble human interaction as much as possible, and for the bot to not just act as an intermediary but to offer users specific solutions.

Promoting Your Business

Since Telegram lacks general and ranking feeds, as well as recommendations, sharing information with potential buyers to increase their loyalty should be done using content marketing techniques.

You can attract attention to your business channel through active invitations on various platforms, publishing stories, and interesting, unique content.

Content marketing isn’t always necessary. For example, if a user finds Santa Claus for a holiday event, they are unlikely to keep searching regularly. In such cases, targeted or contextual advertising works better.

Content Publishing

In many business niches, the cost of goods and services reaches six- or seven-figure amounts. Users study the channel of the future provider before placing an order to ensure their professionalism and integrity.

To prevent potential customers from going to competitors, regularly (not once a month!) post interesting articles, completed case studies, news, instructions, and other useful textual information, as well as photos and videos in the group. Surveys can also play a significant role, helping identify the needs of your audience.

It’s also helpful to enable post evaluations using emojis. These simple reactions are frequently used by users, and the business owner can easily understand whether people like the publication or not.

Of course, it’s important not to overestimate the capabilities of content marketing. Even if it’s flawless, if the product/service quality is poor, it’s unlikely that revenue will grow.

Promoting Your Channel

Actively place links to your channel wherever possible: in email campaigns and websites, social media and various platforms, traditional and targeted advertising. Use all the messenger’s features: publish posts on other pages, collaborate with other businesses, sellers operating on marketplaces, and media running their own groups in Telegram, choosing channels with potentially relevant audiences. Corporate blogs in the messenger can also be a good supplement, as they are cheaper than traditional content marketing.

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