Search engine optimization has long gone beyond Google. Social media platforms have become full-fledged search engines in their own right—people use them to look for information, products, and answers to questions. That is why SEO principles are being applied more and more actively to TikTok, Instagram*, Pinterest, and other platforms. If you properly optimize your profiles and posts for social media search, you will become more visible not only within those platforms, but also in traditional...

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Introduction Telegram has become an important platform for businesses, communities, and marketers. From building niche communities to running customer support channels and promoting products, many teams now use Telegram as part of their daily marketing strategy. As operations grow, marketers often need to manage multiple Telegram accounts for different purposes: separate brands, regional communities, customer support, testing, or campaign management. However, managing multiple accounts ...

You look at the comments under a post: dozens of them, lively, full of emoji. An advertiser asks for engagement statistics. You send the numbers. But how do you know how many of those comments were written by real people, and how many by neural networks? The problem is not that AI can write text. The problem is that the familiar metrics no longer reflect reality. If you still judge a channel by likes and ER, you are mistaking noise for signal. And that will cost you money. Let us break dow...