Mini-apps in Telegram: what is it?
Mini-Apps in Telegram: What They Are and How They Help Businesses
Mini-apps in Telegram are lightweight IT solutions that don't require special installation, as they open and perform their functions directly within Telegram. With them, users can access a variety of services: pay for goods and services, play their favorite music, play strategic or board games, track their physical activity, and more. They provide significant help to businesses, which is of great interest to entrepreneurs promoting their products and services online.
Why Should You Actively Use Mini-Apps in Telegram?
These products differ from simpler bots in that they more effectively help businesses interact with their partners and customers, increasing the number of customer conversion actions. After all, most of them belong to the audience of active users of this popular messenger, which numbers around 950 million people. Thus, the company's revenue will noticeably grow. Mini-apps help find business partners (replacing dating platforms), attract new customers, trade cryptocurrency, sell goods, increase productivity using reminder programs, task managers, or notebooks, translate necessary business materials from foreign languages, and more. Also, novice entrepreneurs should consider trading or providing services without ordering complex and expensive e-commerce projects. Small online markets work perfectly directly in Telegram. There won’t be high costs for their creation; you just need to set up a showcase for goods/services and connect payment systems. The functionality of mini-apps doesn't end there. They can also be used for customer feedback, consultations, and many other tasks.
The Cost of Mini-Apps in Telegram
The cost of developing a full-fledged website or mobile app is often burdensome for small businesses just starting out. Mini-apps are nearly three times cheaper than traditional IT solutions and are accessible even to entrepreneurs who haven’t yet reached multi-million turnovers. The time required to develop such products is minimal, especially if you order them from a company like Telegram Expert, where a great team of specialists completes tasks quickly and efficiently.
Key Advantages of Mini-Apps in Telegram
It’s worth discussing these advantages separately. Here are the main benefits of mini-apps:
Integrated into the Telegram ecosystem, so users don't have to perform a multitude of complex actions when ordering services, buying goods, making transactions, paying for products/services/subscriptions, etc. This ensures maximum convenience and time savings for users.
Designed for cross-platform operation, meaning they are adapted for PCs, tablets, smartphones, and laptops. Moreover, the operating system can be any: Windows, Linux and its versions, macOS. Mini-apps function excellently on client-side, server-side, mobile, embedded, and network systems where the messenger is installed.
Known for fast loading and a user-friendly interface. They take up little space and don’t require significant computing power. They load quickly without long wait times, which can frustrate users. An intuitive and simple interface makes navigation easy, even for those less familiar with digital products.
Can be monetized in various ways. For example, you can place partner ads in the mini-app, make certain features paid, enable a donation system, and more.
Compatible with any external IT services: payment, informational, analytical, and others. Through API, the owner of the mini-app gets access to user data, which can be used for purchasing goods/services, booking tickets, tokens, and other assets.
Which Businesses Benefit from Mini-Apps in Telegram?
They are useful for anyone selling goods or providing services. If a business has a mini-app in Telegram, it doesn’t need to redirect users to a large website but can enable purchases directly within the app. This minimizes the risk of purchase abandonment and improves conversion rates. Mini-apps are also an excellent solution for credit and financial institutions. Such programs inside the messenger are convenient for paying utility bills, exchanging currencies, and other financial operations. It’s easier and more convenient for users to conduct payments in this format rather than going to the bank's website. Telegram mini-apps are a real boon for computer game developers. In-game advertising, in-app purchases, email lists for collecting targeted traffic, and more can be integrated into the game. In a short amount of time, you can start earning revenue. Monthly spending of 50 to 200 rubles on the game isn’t burdensome for participants, but it becomes a decent source of income for the app owner. Additionally, apps within Telegram can be used for surveys, data collection, marketing campaigns, gathering participants for meetings, seminars, and lectures, attracting audiences to plays, concerts, and other entertainment events, booking and issuing tickets, and more.
How to Become the Owner of a Mini-App in Telegram?
You can try creating such a product yourself using a builder. While this option seems accessible to any user, we all know how things turn out when "the shoemaker starts baking pies." Any task is best left to professionals. Contact Telegram Expert, and we will complete your task quickly and affordably.
